{"id":242,"date":"2018-03-29T21:33:36","date_gmt":"2018-03-29T21:33:36","guid":{"rendered":"https:\/\/dev.serious.email\/w\/?p=242"},"modified":"2018-05-07T14:41:38","modified_gmt":"2018-05-07T14:41:38","slug":"developing-html-email-is-a-pain-in-the-a","status":"publish","type":"post","link":"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/","title":{"rendered":"Developing HTML Email is a Pain in the A$$"},"content":{"rendered":"<p>We\u2019ve all heard the latest email marketing stats. <\/p>\n<ul>\n\u2022 Email marketing drives more conversions.<br \/>\n\u2022 Email messages are five times more likely to be seen than a Facebook post.<br \/>\n\u2022 90% of email gets delivered to the intended recipients inbox.<br \/>\n\u2022 Personalized email deliver six times higher transaction rates.<br \/>\n\u2022 Email marketing is more cost-effective than others forms of marketing. <\/ul>\n<p>Yeah, we know, but&#8230;<\/p>\n<ul>\nEmail development has been a agency time suck. The process can tie up team members for days.<br \/>\nFirst design, then program, then upload, then setup a test list, then test, then revise, then upload again, oops\u2026.forgot a graphic, upload the missing graphic, then test again, oops&#8230;forgot to setup the test list again, setup test list, test again, then get it approved, then upload the target list. Wait&#8230;has there ever been an email sent out without a last minute change? Start the download\/upload process once again. <\/ul>\n<p>That \u201csimple email\u201d turns out to be anything but simple. Ugh, we\u2019re with you. There has to be a better way. <\/p>\n<p>We looked. There wasn\u2019t one that focused on the development process, so we created one. <\/p>\n<p>We call it <strong>Serious Email<\/strong>.<\/p>\n<p>Now you can develop, manage assets and lists, create users and groups, test, and even send from one centralized location. It\u2019s a power tool for developers. <\/p>\n<h3>Working smarter(er).<\/h3>\n<p>Build your own templates to convey your brand\u2019s unique message using a familiar HTML workspace. No more squeezing into a generic template, learning some proprietary language, or searching through old folders to find missing logos, images, or graphics.<\/p>\n<p>Easily setup users and groups, assign clients and content access, upload subscriber lists, logos, and images, and manage and track client campaigns. Everything your team needs to produce your email campaigns is here.<\/p>\n<p>Clone existing email templates to produce a new ready-to-edit template with one click. <\/p>\n<p>The visual editor allows those on the team that aren\u2019t all that HTML savvy to make edits with a click and replace functionality. \u201cQuick edits\u201d and \u201ceasy revisions\u201d now really are!<\/p>\n<h3>Your agency can become up to 80% more efficient developing emails.<\/h3>\n<p>Keep your brand message consistent by creating brand approved content that the whole sales team can personalize and send to their own lists by setting up users and groups. <\/p>\n<p>Need Data? Reports detailing open, click and bounce rates, unsubscribes, interactions, and more are easily generated. <\/p>\n<p>Email communications with your customers is an essential part of your brand\u2019s marketing strategy. And now, finally, it\u2019s even easier to develop. <\/p>\n<p><strong>Serious Email<\/strong> &#8211; the most efficient email development platform&#8230;ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all heard the latest email marketing stats. \u2022 Email marketing drives more conversions. \u2022 Email messages are five times more likely to be seen than a Facebook post. \u2022 90% of email gets delivered to the intended recipients inbox. \u2022 Personalized email deliver six times higher transaction rates. \u2022 Email marketing is more cost-effective<\/p>\n... <a href=\"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/\">continue reading<\/a>.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developing HTML Email is a Pain in the A$$ - Serious Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing HTML Email is a Pain in the A$$ - Serious Email\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve all heard the latest email marketing stats. \u2022 Email marketing drives more conversions. \u2022 Email messages are five times more likely to be seen than a Facebook post. \u2022 90% of email gets delivered to the intended recipients inbox. \u2022 Personalized email deliver six times higher transaction rates. \u2022 Email marketing is more cost-effective\" \/>\n<meta property=\"og:url\" content=\"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/\" \/>\n<meta property=\"og:site_name\" content=\"Serious Email\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-29T21:33:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-07T14:41:38+00:00\" \/>\n<meta name=\"author\" content=\"serious-email\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"serious-email\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/\",\"url\":\"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/\",\"name\":\"Developing HTML Email is a Pain in the A$$ - Serious Email\",\"isPartOf\":{\"@id\":\"https:\/\/serious.email\/w\/#website\"},\"datePublished\":\"2018-03-29T21:33:36+00:00\",\"dateModified\":\"2018-05-07T14:41:38+00:00\",\"author\":{\"@id\":\"https:\/\/serious.email\/w\/#\/schema\/person\/542f3c4b906cc037a2fad73e1b3c27fa\"},\"breadcrumb\":{\"@id\":\"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/serious.email\/w\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Developing HTML Email is a Pain in the A$$\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/serious.email\/w\/#website\",\"url\":\"https:\/\/serious.email\/w\/\",\"name\":\"Serious Email\",\"description\":\"The Most Efficient Email Development Platform \u2013 Ever\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/serious.email\/w\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/serious.email\/w\/#\/schema\/person\/542f3c4b906cc037a2fad73e1b3c27fa\",\"name\":\"serious-email\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/serious.email\/w\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2d4aa83dacd65dd9a41a2c2495d6f67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2d4aa83dacd65dd9a41a2c2495d6f67c?s=96&d=mm&r=g\",\"caption\":\"serious-email\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Developing HTML Email is a Pain in the A$$ - Serious Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/","og_locale":"en_US","og_type":"article","og_title":"Developing HTML Email is a Pain in the A$$ - Serious Email","og_description":"We\u2019ve all heard the latest email marketing stats. \u2022 Email marketing drives more conversions. \u2022 Email messages are five times more likely to be seen than a Facebook post. \u2022 90% of email gets delivered to the intended recipients inbox. \u2022 Personalized email deliver six times higher transaction rates. \u2022 Email marketing is more cost-effective","og_url":"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/","og_site_name":"Serious Email","article_published_time":"2018-03-29T21:33:36+00:00","article_modified_time":"2018-05-07T14:41:38+00:00","author":"serious-email","twitter_card":"summary_large_image","twitter_misc":{"Written by":"serious-email","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/","url":"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/","name":"Developing HTML Email is a Pain in the A$$ - Serious Email","isPartOf":{"@id":"https:\/\/serious.email\/w\/#website"},"datePublished":"2018-03-29T21:33:36+00:00","dateModified":"2018-05-07T14:41:38+00:00","author":{"@id":"https:\/\/serious.email\/w\/#\/schema\/person\/542f3c4b906cc037a2fad73e1b3c27fa"},"breadcrumb":{"@id":"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/serious.email\/w\/blog\/developing-html-email-is-a-pain-in-the-a\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/serious.email\/w\/"},{"@type":"ListItem","position":2,"name":"Developing HTML Email is a Pain in the A$$"}]},{"@type":"WebSite","@id":"https:\/\/serious.email\/w\/#website","url":"https:\/\/serious.email\/w\/","name":"Serious Email","description":"The Most Efficient Email Development Platform \u2013 Ever","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/serious.email\/w\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/serious.email\/w\/#\/schema\/person\/542f3c4b906cc037a2fad73e1b3c27fa","name":"serious-email","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/serious.email\/w\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2d4aa83dacd65dd9a41a2c2495d6f67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d4aa83dacd65dd9a41a2c2495d6f67c?s=96&d=mm&r=g","caption":"serious-email"}}]}},"_links":{"self":[{"href":"https:\/\/serious.email\/w\/wp-json\/wp\/v2\/posts\/242"}],"collection":[{"href":"https:\/\/serious.email\/w\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serious.email\/w\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serious.email\/w\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/serious.email\/w\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":23,"href":"https:\/\/serious.email\/w\/wp-json\/wp\/v2\/posts\/242\/revisions"}],"predecessor-version":[{"id":322,"href":"https:\/\/serious.email\/w\/wp-json\/wp\/v2\/posts\/242\/revisions\/322"}],"wp:attachment":[{"href":"https:\/\/serious.email\/w\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serious.email\/w\/wp-json\/wp\/v2\/categories?post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serious.email\/w\/wp-json\/wp\/v2\/tags?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}