HTML email production checklist

1. Campaign intent

• Define the audience.
• Define the action.
• Confirm the offer or message.
• Confirm the send date.

2. Template and builder setup

• Start from an approved brand-controlled email template.
• Use reusable email blocks where possible.
• Avoid copying old campaigns unless the source is verified.

3. Content and design

• Confirm headline and body copy.
• Check image dimensions and alt text.
• Check buttons and link labels.
• Confirm footer and legal copy.

4. Production QA

• Preview the email.
• Send a test.
• Check mobile and desktop widths.
• Validate links and merge tags.

5. Clean HTML export and handoff

• Export the final clean HTML.
• Store the final source.
• Record any new reusable sections.
• Note issues that should become builder improvements.

For more detail on the handoff step, use the clean HTML email export guide.