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You can include dynamic content in your email. There are a few standard things, such as an unsubscribe or 'view in browswer' url, but you can also include any custom data you may have imported for your users as well. First, here's list of the built-in ones:
unsubscribe linkTo include an automatically generated unsubscribe link you just have to write %%unsubscribe%% in your code. You'll probably want to include it in an anchor tag like this:
<a href="%%unsubscribe%%" target="_blank" linkname="Unsubscribe">Click here to unsubscribe</a>
View in Browser linkTo include an automatically generated 'view in browser' link you just have to write %%view_in_browser%% in your code. You'll probably want to include it in an anchor tag like this:
<a href=%%view_in_browser%%" target="_blank" linkname="View in Browser">View web</a>
First NameTo include a subscriber's first name you just have to write %%first_name%% in your code. It might look like this:
Last NameTo include a subscriber's last name you just have to write %%last_name%% in your code. It might look like this:
Your email is: %%email%%,
You can easily personalize emails by simply wrapping any custom data in double percent signs. Here's how:
Import CSV Subscriber List with Custom DataIf you are unsure how to import a CSV Subscriber List you can click here to learn how: How to import subscribers. When you import a CSV you most certainly want to include an email address. You may even want to include a first name and last name. Another powerful aspect of Serious Email is that you can import other data as well. For example, maybe you have an incentive program for your business's users and you want to display how many points your user's have acquired. To do that, we need to import it.
first_name, last_name, email, points John, Smith, firstname.lastname@example.org, 100 Sue, Struthers, email@example.com, 222
Add it to your TemplateIn our example above, notice the last word in the top row - 'points'. This is a column in your CSV and the two user's we're importing have a points value of 100 and 222 respectively. Once imported you can display each user's points simply by wrapping the column name in double percentage signs.
Your have %%points%% total points!