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Subscribers: how to import subscribers

Prepare a CSV for import

Before we can import a CSV we need to prepare a CSV.

The Serious Email CSV importer is flexible. The only requirement is that the CSV includes at least an email address.

Though not required, we recommend you include columns for 'first_name' and 'last_name' as they will help you sort and search through your lists and more importantly send personalized emails to your subscribers.

You are free to include any other columns you like - such as address, points, urls etc... Any column you include can be used to personalize your emails.

A simple CSV should look something like this:

            John,Smith,[email protected]
            Sue,Struthers,[email protected]

A CSV with custom content might look something like this:

            first_name, last_name,email, points, balance
            John,Smith, [email protected], 100, $450
            Sue,Struthers, [email protected], 222, $610

The first row represents your columns and the remaining rows are your subscribers.

Download an example of a CSV below.


Import CSV

  1. Get there

    To access the CSV importer click the button at the top right of the subscriber manager. The Import manager is here:
  2. Choose

    You can choose to either add to an existing list or create a new one. The process is the similar for either.
    Note: When adding to an existing list, the content within the CSV will overwrite whatever is in the database.
  3. Name it

    If this is a new list - give it a name.
  4. Option: Add manually

    Though we are importing a list, you can manually enter email address if you'd like. This is handy for quick adds, but won't allow you to add anything besides the email address.
  5. Option: Share

    You can share your email lists across groups. This is extremely useful if your account has multiple groups.
  6. Locate your CSV

    Click Select CSV to locate your CSV on your hard drive.
  7. Confirm/Approve

    Once the Upload button appears, click it to see a preview of your list and to confirm it's what you intended. If you feel that Serious Email has interpreted your CSV correctly, click Approve. If not, click Cancel and edit your CSV. Repeat the steps above.
  8. Next?

    Once you have clicked approve it won't take long to process it. As you navigate around Serious Email, you'll see a notification in the top bar indicating that the import is complete. Once it's there, you can send to it.